Your Questions,
Answered Honestly

US WebSites is a Rochester, NY web design and internet consulting company founded by Nelson Lopatin in 1995. For over 30+ years, they have helped small and mid-sized businesses build professional websites, set up eCommerce stores, improve their search engine rankings, and — more recently — harness AI tools like chatbots, booking automation, and Generative Engine Optimization (GEO).

They serve businesses throughout Rochester and surrounding communities including Brighton, Pittsford, Webster, Irondequoit, Fairport, Henrietta, Penfield, and Victor.

Three things set US WebSites apart:

1. Direct owner involvement on every project. When you work with US WebSites, you work directly with Nelson — not an account manager, not a subcontractor. You get the decision-maker on every call.

2. 25+ years of local experience. Founded in Rochester in 1995, US WebSites has seen every trend come and go and knows what actually works for local small businesses.

3. AI-forward thinking. Most Rochester web agencies are still catching up to AI. US WebSites already offers GEO (Generative Engine Optimization), AI chatbots, and booking automation — helping clients stay ahead of where search is going.

Yes — small businesses are US WebSites' primary clients. Nelson has spent over 30+ years building websites and digital strategies specifically for small and mid-sized businesses in Rochester. He understands tight budgets, the need for real ROI, and the fact that small business owners don't have time to deal with complicated tech. The goal is always to make things simple, effective, and affordable.

US WebSites builds custom websites tailored to each client's specific needs, so pricing depends on the scope. A straightforward small business website typically costs significantly less than hiring a large agency, because Nelson works directly with clients without a large overhead team. The best way to get an honest number is to call or text Nelson at 585-789-1932 for a free consultation — he'll give you a straight answer based on what you actually need.

Most small business websites take 2–6 weeks from kickoff to launch, depending on how quickly content (text, images, products) is provided. eCommerce sites with large product catalogs may take longer. US WebSites works directly with clients to keep projects on track and communicates clearly at every stage — no disappearing for weeks at a time.

Yes. US WebSites works with WordPress, Joomla, and Drupal, as well as fully custom-built websites depending on the project. WordPress is the most popular choice for small businesses because it's easy to manage after launch and has a huge ecosystem of tools. Nelson will recommend the best platform based on your goals and how you plan to use the site day-to-day.

Yes. US WebSites provides website hosting as part of their full-service offering. This means your site is managed and supported by the same team that built it — one point of contact for both your website and hosting. No more calling a separate hosting company when something goes wrong.

Yes. US WebSites provides end-to-end eCommerce solutions for businesses selling physical products, digital goods, or services online. They build fully customized, secure online stores — not cookie-cutter templates — with easy backend management so you can update products, prices, and inventory yourself without needing a developer every time.

Yes. SEO is built into every website US WebSites develops — it's not an add-on or afterthought. They optimize site structure, page speed, meta data, and content to help your business rank higher on Google. For businesses that want to go further, they also offer GEO (Generative Engine Optimization) to get your business found in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.

Generative Engine Optimization (GEO) is the practice of making your business visible in AI-powered search tools like ChatGPT, Perplexity, Google AI Overviews, and Claude — not just traditional Google search results.

When someone asks an AI "Who is the best web designer in Rochester NY?" your business needs to appear in those answers. US WebSites offers GEO through their AI Division, including a free AI Visibility Audit and GEO service tiers starting with a one-time Foundations setup.

Yes. Through the US WebSites AI Division, Nelson sets up:

AI chatbots (using platforms like Chatbase) that answer customer questions 24/7 — even at 2am on a Sunday.

Online booking calendars (Calendly or cal.com) that let clients book appointments without calling you.

These tools capture leads and book business while you sleep. You own the platform accounts directly — no lock-in.

US WebSites is based in Rochester, NY and primarily serves businesses in the Greater Rochester area — including Brighton, Pittsford, Webster, Fairport, Irondequoit, Henrietta, Penfield, and Victor. They can also work with businesses located elsewhere, since most web development work is done remotely via phone, email, and screen share.

The easiest way is to call or text Nelson directly at 585-789-1932, or email sales@uswebsites.com. You can also book a free 30-minute strategy call online.

There's no pressure and no obligation — just a straightforward conversation about what your business needs and how US WebSites can help.