Generative Engine Optimization

Get Found in AI Search

Your customers are asking ChatGPT, Perplexity, and Google AI who to hire. If your business isn't in those answers, you're invisible — even if your website ranks on page one.

Run My Free AI Visibility Audit See What's Included

The way people search has changed. Your visibility hasn't.

AI-powered search engines — ChatGPT, Perplexity, Google's AI Overviews, Claude — now answer questions directly. They cite specific businesses. They recommend specific providers. If your business isn't structured in a way those systems can read and trust, you don't get cited.

GEO is the discipline of making your business legible to AI. It's not about gaming an algorithm — it's about being clearly described, well-structured, and easy for an AI to confidently recommend.

The businesses that do this early will have a real, measurable advantage. Most of your competitors haven't started yet.

13
AI queries tested across 4 platforms to establish your baseline
4
AI engines monitored: ChatGPT, Perplexity, Google AI, Claude
5–7
Business days to complete Tier 1 setup
0
Hours of your time required — we do all the work
Understanding the Landscape

The AI Platform Ecosystem

Different platforms have unique ingestion models — each updates at its own pace and weighs different signals. GEO success requires understanding what each engine needs and when.

ChatGPT
Initial Results
2–4 weeks
Full Optimisation
3–5 months
Key Factors
Periodic training updates, authority
Google AI Overview
Initial Results
1–3 weeks
Full Optimisation
2–4 months
Key Factors
Traditional SEO signals, E-A-T
Perplexity
Initial Results
1–2 weeks
Full Optimisation
2–3 months
Key Factors
Real-time indexing, source diversity
Claude
Initial Results
3–5 weeks
Full Optimisation
4–6 months
Key Factors
Content quality, factual accuracy

Why it matters: GEO success requires understanding each platform's update pace and prioritizing technical elements accordingly. A plan without platform awareness is just guesswork.

Show Me Your Plan
Two clear paths forward

GEO Services Built for Small Business

Tier 1
GEO Foundations
One-Time Setup — We do everything
Starting at $995
one-time investment

A complete, done-for-you GEO foundation. You review and approve. We handle every step — writing, technical implementation, directory setup, and reporting.

Completed in approximately 5–7 business days
What's included
  • AI Share of Voice Audit
    13-query test across ChatGPT, Perplexity, Google AI Overviews, and Claude to establish your baseline score before any work begins.
  • FAQ Page
    Written in the conversational language AI systems prefer to cite, with full FAQPage Schema.org JSON-LD markup, deployed to your website.
  • Schema.org Structured Data
    LocalBusiness, Service, and FAQPage JSON-LD added to your homepage so AI engines can correctly identify what you do and where you operate.
  • robots.txt Update
    Explicitly allow all major AI crawlers — GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and Google-Extended — so nothing is accidentally blocked.
  • AI Crawler Submission
    Submit your updated sitemap to Google Search Console and verify that AI bots have proper access to your site.
  • Directory Citation Setup
    Create or claim your listings on Expertise.com, DesignRush, and Google Business Profile — three high-trust platforms AI engines regularly pull from.
  • Baseline Report
    Documented AI Share of Voice score with gap analysis, delivered as a PDF. This is your permanent benchmark — used to measure any future progress.
Many clients complete Tier 1 and revisit in a year. The baseline report means you can always pick up right where you left off — even 12 months later.
Run My Free AI Visibility Audit
Tier 2
AI Growth Retainer
Monthly — Ongoing visibility management
Starting at $400/mo
month-to-month, no lock-in

AI visibility is not a one-and-done project. This monthly retainer keeps your business at the front of what AI engines are citing — adapting as the landscape shifts.

Tier 1 is required before starting Tier 2 — it establishes the baseline we use to measure every month's progress.
What's included each month
  • Monthly AI SOV Re-Test
    Re-run all 13 target queries to track your AI visibility score month-over-month and catch any changes early.
  • Content Updates
    Add or refresh FAQ entries, service descriptions, and location content based on what AI engines are currently citing for competitors.
  • Competitor Monitoring
    Check what competitors are appearing in AI answers and identify new citation opportunities before they do.
  • Schema & Markup Maintenance
    Update structured data as your services evolve or new schema types become relevant to your business category.
  • Citation Expansion
    Identify and add 1–2 new directory or third-party citation opportunities per month to steadily grow your trust footprint.
  • Monthly SOV Report
    Brief PDF or email report showing score movement, what changed this month, and what's planned for next month.
No contracts. Cancel anytime. Tier 1 clients who paused can re-engage at any point — your baseline report makes it easy to measure exactly how much has changed.
Run My Free AI Visibility Audit

Quick Answers

Is Tier 1 worth doing if I'm not ready for Tier 2?
Absolutely. Tier 1 on its own is a complete engagement. You get real, permanent improvements to how AI engines understand and represent your business. The structured data, FAQ page, and directory listings don't expire. Many clients do Tier 1 and come back for Tier 2 a year later — and because we document your baseline, it's easy to pick right back up.
How long before I see results?
Tier 1 is complete in approximately 5–7 business days. Some improvements — especially structured data and robots.txt changes — take effect quickly as AI crawlers revisit your site. Meaningful movement in AI citation rates typically shows up over 4–8 weeks as the changes propagate across platforms. That's exactly why the baseline report matters: you'll have a clear before-and-after.
Do I need to do anything?
Very little. We handle everything — the audit, the writing, the technical implementation, the directory submissions, and the report. We'll check in with you to review the FAQ content and confirm any details specific to your business before anything goes live. Plan for one or two short email exchanges. That's it.

Ready to Start Showing Up in AI Search?

We'll look at your current AI visibility, answer your questions, and tell you exactly what Tier 1 would cover for your business — no pressure, no pitch deck.

Run My Free AI Visibility Audit Explore All AI Services
Prefer to call? 585-789-1932 — Nelson Lopatin, US WebSites, Rochester NY