Traditional SEO gets you on Google. Generative Engine Optimization (GEO) gets you cited by ChatGPT, Perplexity, and Google AI. Your competitors are missing the second half.
Most SEO agencies stopped at Google. We optimize for traditional search AND the AI engines your customers are starting to use instead.
We implement Schema.org markup — LocalBusiness, Service, FAQPage, HowTo, Person — so AI engines can understand exactly who you are, what you offer, and where you serve.
We check your robots.txt for AI bot blocks (GPTBot, ClaudeBot, PerplexityBot, etc.) and submit your site to AI indexing systems — so the bots can actually read your content.
AI engines cite pages that answer specific questions clearly. We build FAQ pages with the exact questions your customers are asking ChatGPT and Perplexity.
Your business Name, Address, and Phone must match exactly across every directory and page. We audit and fix inconsistencies that confuse both Google and AI engines.
Title tags, meta descriptions, heading structure, internal linking, image optimization, and page speed — the SEO fundamentals that still matter for Google rankings.
We measure your AI visibility score before and after — so you can see exactly how much more often ChatGPT, Perplexity, and Google AI are citing your business.
Two ways to get started. One-time foundations or ongoing monthly growth.
SEO (Search Engine Optimization) for Rochester small businesses means optimizing your website so it appears when local customers search for your services on Google. This includes on-page optimization, local structured data, and building topical authority for your service area in Monroe County.
GEO is the practice of optimizing your business to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and similar tools. Traditional SEO gets you on Google's blue links. GEO gets your business cited when someone asks an AI 'who provides [service] in [city].' Many Rochester businesses rank on Google but are completely invisible to AI engines.
Run our free AI Visibility Audit at uswebsites.com/ai/ai-visibility-audit.html. It checks your structured data, robots.txt, content quality, and citation presence — scoring you across 6 AI engines with a prioritized list of fixes.
The Tier 1 GEO Foundations package ($495 one-time) includes: an AI Share of Voice Audit, FAQ page creation, Schema.org implementation, robots.txt AI crawler update, AI crawler submission, directory citation setup, and a baseline visibility report. Completed in 5–7 business days.
Yes — significantly. Traditional SEO prioritizes keywords and backlinks. AI engines prioritize structured data, FAQ content, clear entity definitions, NAP consistency, and whether AI crawlers can access your site. A site ranking #1 on Google can still be invisible to AI if it lacks structured data or blocks AI bots in robots.txt.
Free audit. No email required. Takes 60 seconds. Shows exactly where you stand across ChatGPT, Perplexity, Google AI, and more.